CV | carabereck

Cara Bereck Levy

Address: Moshav Neve Ilan

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Professional Summary

I tailor technical information to match the exact needs of my audience, and deliver it in the format and media desired. I also write sparkling copy for advertisements, catalogs, brochures, and all other types of marketing collateral.

Current Employer: Unitronics
1998 - present

I play key roles in the Software Development, Technical Support, and Marketing departments.

Main Tools

RoboHelp

Author-it

Camtasia

Captivate

Snag-it

Powerpoint

Acrobat

Visio

Word

Skills

Technical Writing

Help Authoring

Single-sourcing

How-to Videos

Content Management

Marketing Copy

2010 - present

Technical Support

Founder of the company’s Technical Support Forum, researching platforms, guiding the set-up process, defining forum modules & moderation paradigms.
Administer and moderate the forum, ensuring queries are answered promptly and politically.
Enlist power-user forum members into the beta-testing program, managed in private forum sections.
Monitor support correspondence to ascertain user needs and tailor the documentation accordingly.
Create scripts and guidelines enabling support team members to build training videos hosted on YouTube. Administer YouTube channel, including reporting viewer metrics.

Marketing Department

Product promotion videos for trade media portals, designing and producing 60 to 90 second videos from start to finish, including voiceover.
Press releases, catalogs, brochures, advertisements, trade show handouts, writing copy and setting the logical flow and graphic design.
Application stories and videos collection showcasing our products, sourced from the support forum and social media.
Blogging and writing press releases for software, firmware, and hardware releases.
Data sheets and installation guides, from template to print-ready document.

Management Experience

During peak periods of activity, I manage small teams of technical writers and graphic artists, and outsource data sheet projects.

Software Development

Single-sourced help and manuals that teach industrial engineers how to program our PLCs to automate industrial processes in real-time.
Learning aids to lead programmers through complicated tasks, such as closed-loop control and implementing industrial communication protocols.
How-to videos created from start to finish: script, software demonstration, and voice-overs.
GUI: work with coders to design interfaces that are minimalistic and intuitive, requiring as little Help as possible.
Beta-testing program founder and manager.